|
KMID : 0665420070220010032
|
|
Korean Journal of Food Culture
2007 Volume.22 No. 1 p.32 ~ p.42
|
|
|
Perceived Risk, Perceived Quality, Multi-dimensional Menu Value, Satisfaction and Loyalty - Antecedents and Consequences of Multi-dimensional Menu Value -
|
|
Yoo Young-Jin
Ha Dong-Hyun
|
|
|
Abstract
|
|
|
|
The purpose of this study was to investigate how menu quality, human amenity service quality, perceived risk affected quality price menu value, social emotion menu value and how quality price menu value and social emotion menu value influenced satisfaction. Also this study investigated how satisfaction affected loyalty. The model was tested in hotel restaurants settings of five-star hotels using a sample of customers visiting and enjoying menus in Daegu metropolitan city and Gyeongju city. Empirical results confirmed that not only do menu quality and human amenity service quality increase quality price menu value and social emotion menu value but that perceived risk reduces social emotion menu value. It was also found that significant antecedents of satisfaction were quality price menu value and social emotion menu value. Also, loyalty was also found to be a significant consequences of satisfaction.
|
|
|
KEYWORD
|
|
|
perceived risk, perceived quality, multi-dimensional menu value, satisfaction, loyalty
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|